KLM’s Offensive World Cup Tweet (and What the REAL Outrage Is)

Source: Gary Leff - View from the Wing

It’s not been a good quarter for airline twitter teams.

But ever since US Airways gave us the greatest online gift of the past five years and no one from the twitter team got fired, it seems like their jobs are safe at least.

After all, if US Airways didn’t fire the guy who used a Boeing 777 outside of normal operating parameters, then Delta couldn’t really fire anyone for sending out an arguably racist tweet about a giraffe (or at least one ignorant of its subject matter).

And if the World Cup ensnared Delta’s twitter team in controversy, ...

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