Hilton’s New Lifestyle Brand Tru Will Have Reduced Points-Earning

Source: Gary Leff - View from the Wing

Hilton as their own new brands — Tru by Hilton and Tapestry Collection by Hilton — and noting they talk about them as by Hilton which is a great reminder.

Hilton describes both as having “a hotel experience that is vibrant, affordable and young at heart with style and personality unique from our existing portfolio.”

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